Creative Innovation

How creative is your innovation “process”?

Think about it? Is your innovation process highly prescriptive or very organic?

Is your innovation pipeline delivering a balanced portfolio of projects and products or is it skewed to being incremental or hedging on high risk disruptive innovation?

With all of the capability to connect and communicate with other people and data, creating a balanced and fruitful innovation ecosystem in today’s world has been made easier, wouldn’t you agree? Or maybe not!

There are several issues that we need to acknowledge, which are spoken privately but not always openly discussed as you will see why. There are also two strategies that we need to embrace, understand and implement.

Innovation Issues

Innovation is about being creative, creating that new “thing” that nobody else has thought of and adds value.

There is a great article covering all this at https://homebusinessmag.com/businesses/business-spotlights/best-inventhelp-inventions-power-entrepreneurshi and here below are some of the common innovation issues in the form of barriers and constraints that I have come across whilst working in various sectors such as the construction, pharmaceutical and biotech industry, albeit with varying degrees. Think about how many of these you have experienced within your organisation.

Standardisation – you are working in a business and a world where you have to conform to procedures, policies, legal requirements, so much so that creativity is virtually non existent

Linearity – from standardisation you have business processes, work flows, whereby you believe if you follow the process you will get the right results. I believe it was Einstein who said Insanity: “doing the same thing over and over again and expecting different results.” There is a time when you need to go off-piste.

Diversity – within your business and organisation you will have a set number of people with certain skill sets, training and knowledge based on what you believe to be correct. There are over 7 Billion people in the world and I would bet that there is someone, somewhere who is not in your organisation that has the block-buster idea or know how to develop a transformation and disruptive innovative solution.

Passion – how passionate are you and the people within your organisation about your work, how it contributes to creating and developing new products and services. Are you high performing organisation?

Creativity – do you promote continual learning and development through dynamic collaboration across your business and with outside organisations that can help you to think creatively?

Visualisation – having visibility of your innovation pipeline, that can be shared with anyone and supports divergent thinking is part of creativity.

Poor decision making – you are constantly being bombarded with data, requests, distractions that it is becoming more difficult for your to make informed decisions and is taking longer to make.

Fear culture – fear of being wrong, getting a negative result and sharing it because of what people might think of you or how it will affect your career to get to the “top”.

You will notice in most of the items above there are only one or two points that are system and technology related while the others relate to people – you and me. And yet what I have discovered is that businesses will typically focus on the “tangible” assets such as the business processes, systems, equipment and not on the “intangible” assets, which include people, the organisation and knowledge (including data and information) that contains the highest part of an organisations value and innovation capability. There are much more useful tips online at http://cascadebusnews.com/invent-help-patent-assistance-timely-manner/

I hope this has helped you to think how you can develop a creative innovation culture within your organisation using collaboration and visualisation as potential catalysts for change and creative innovation.